Must Read Reports

If you're new to Cause Marketing or you're an old-pro, if you're serious about Cause Marketing and Doing Good in your business, you must read the three reports listed below.

The Cone Cause Report  (Download)

This is the up-to-date information about Cause Marketing I can find.  Cone has been producing researching Cause Marketing for years and Carol Cone is one of the most knowledgeable Cause Marketing Professionals on the Planet.

Goodpurpose Project  (Download)

Edelman is a leading global PR firm.  This should make you wake up and look at your business.  This is not as focused on Cause Marketing as The Cone Cause Report, but it is focused doing good.  More info at their Web site.

Generation G (The 'G' would be for Generosity, not Greed) (Download)

Like the Goodpurpose Report, not as focused on Cause Marketing, but really show how the trend in moving from greed to generosity and good.  These guys do a great job at looking at trends on their Web site.